Ashley Kasper

Herky’s Nest is an Initiative to build a nest for Herky in Kinnick Stadium that would spotlight children and families battling cancer.

The Challenge:

The client met with University of Iowa athletic office to pitch the idea of Herky’s Nest (HN) in Kinnick Stadium. The Office stated that they needed more feedback and desire from the community. The goal was then to raise awareness of the initiative, gain excitement and buzz around the idea of a Herky’s Nest to be built in Kinnick, and collect a list of pledges from community members to share with the Athletics office.

The Strategy:

Provide HN with a marketing plan that integrated all channels and introduced new website (herkysnest.com) as well as create a Pledge Campaign that raised awareness for the initiative across campus and the Iowa City community, and gained excitement and buzz on the idea of building a Herky’s Nest in Kinnick Stadium.

The Result:

Creation of herkysnest.com and a “Sign the Pledge” Campaign available via digital signature on the initiative’s website.